zaiyigegongzuoridewanjian，xiaomeitanfanglewanghonghuoguoxianhezhuangdeyijiafendian。

zheijiadiankebuyiban，jinmenjiunengkandaoyikuaixingmudeqianmingqiang，shangmianzhengqidiguamangelumingxingdeqianming。

hepojupaitoudeqianmingqiangxiangbi，dianlixiandeyouxielengqing，zhengdiandekerenbuchaoguoshizhuo，fuwushengxiangxiaomeijieshi，zheishiyinweiyiqingsuozhi，“dajiachulaideshao，shangchangmeishenmekeren”。

zheijiajiuyuedikaiyedehuoguodian，“laoban”yiciyemeilaiguo，dangxiaomeiwenqizheishier，fuwushengzedaqihaha，huida：“haimeini，laobanxingzongshenmi。”

takouzhongdelaobanbushibieren，zhengshiyi《aiqinggongyu》xiliedecengxiaoxianyijiaochumingdenanyanyuanchenhe。

zhunquelaishuo，chenhede“laoban”mingtougengxiangshizhanshijidazhongdezhaopai，zaixianhezhuanghuoguodeguanwang，chenhe、lichenhezhuzhensanrenyimingxinghehuorendeshenfenchuxianzaihuayupingtaidenglubantoushang，tamensanrendezhaopianzaimendianyesuichukejian。

mingxingjinjuncanyinzaoyibushixinxianshi，jinnianlai，huangxiaomingheguanxiaotongyefenfen“jianli”lezijidecanyinpinpai。

01 如何开一家明星店？

mingxingdianyouduohuo？

zi2015nianlai，xianhezhuangzaiquanguokuaisukuozhang，juguanwangxinxitongji，tayijingzaineidikaishele685jiamendian，guangshibeijingjiuyoushiwujia。

zheishiyigeshenmeyangdeshuzi？haidilaodeyejibaogaoxianshi，zhi2020nian6yue30ri，chengliyu1994niandehaidilaozaineidiyongyoudemendianshuliangshi868jia。

huobaodeyebuzhixianhezhuangyige，huangxiaomingdeshaojiangnankaorouqunian11yue24haocaikaidiyijiamendian，xianzaiguanwangjiashang17jiayingjianzhuangtaidedianpu，yijingyou20jiamendianle。

guanxiaotongdenaichapinpaitianrandaizaiqunian12yuechuzaichengdoukailediyijiamendian，muqianguanwangyezhinengchaxundaoyijia，dantianrandaidepinpaiguwenwangxiaojiegaosuxiaomei，muqiangaipinpaiyiyousanjiamendiankaiye，chengdouliangjia，suzhouyijia，haiyoushijijiamendianzaikaiyechoubeizhong，zaiwangshangyijingkeyisousuodaosuzhoumendiandexinxi。

congchenhedengrendexianhezhuanghuoguo，daohuangxiaomingdeshaojiangnankaorouheguanxiaotongdetianrandainaicha，jinliangnianxingqidezheixiemingxingcanyinpinpaidabufendoucaiyonglejiamengliansuodexingshi。

wangxiaojiegaosuxiaomei，muqiantamenzhizaiyiyouquyudailidechengshikaifadandianhezuo。

shenmejiaoquyudaili？jiandanlaishuo，jiushichengbao。

dailishangxiangpinpaifangjiaonayibidailifei，naxiamougequyudejingyingquan，ruguoyouqitarenxiangyaozaizheigequyukaidian，zexuyaoxiangquyudailijiaonayidingjinedefeiyong。

yejiushishuo，ruguonixiangzaimouyigechengshikaidiyijiatianrandainaichadian，jiubixuyaochengweigaichengshidequyudaili，yigedijishidedailifeiyuewei150wan，zaizhangshazheiyangdeerxianshenghui，dailifeizezai200-300wanzhijian。

“naxiazheigedijishidehua，zheigedijishizhinengshinikaidian，ruguoshuoqitarenkaidiandehua，dandianhezuojiamengfeishijiaojinide。”wangxiaojieshuo。

ruguonisuozaidechengshiyijingyouquyudailile，neimejiukeyijinxingdandianhezuo。yijiawushipingmidenaichadian，chulefangzufeiyongyaogenjuchengshijingjiquedingwai，jiamengfei、hetongbaozhengjin、mendianshejizhuangxiuheshoupiyuanliaoshebeifeiyongjiazaiyiqideyusuanzezai50wanzuoyou。

shaojiangnanhexianhezhuangtongyangcaiyonglequyudailijiamengdexingshi，buguozuoweizhengcanpinlei，zheilianggepinpaidedailifeihedandianjiamengfeidouyaogenggaoyixie。

zaiaicaijingshedebaodaozhong，xianhezhuangdejiamengfeishi48wanyuan。congshihuoguoliansuodeyuanxianshengxiangxiaomeitoulu，huoguoxingyedejiamengfeigenjupinpaidezhimingdufudong，dizhijiwan，gaodabaiwan，jibenzaishiwan-wushiwandequjian。

“jiamengfeiyaokanpinpaidingwei，ruguoduijiamengshangdeshaixuanbijiaoyange，yibanhuibajiamengfeikaidehengao，ruguoxiangpinpaisukaidian，jiamengfeihuixiangduibianyiyidian。”yuanxianshengshuo，zaitongchangqingkuangxia，chulejiamengfei，pinpaihaikeyitongguogongyinglianlaihuodelirun。

yuanxianshenggaosuxiaomei，qitahuoguopinpaidaduodoushiyidandianxingshijiameng，erxianhezhuangdequyudailizaiyeneijiaoweishaojian。

genjugongzuorenyuantigongdepinpaishoucexianshi，shaojiangnanjibenjiamengfei（shoucezhongyong“yingjianfei”）wei38wanyuan，youxiaoqisannian，qixianguohoumeiniandexuyuefeiyongweiliangwanyuan。

congfeiyongbiaoshangkan，choujianyijiaxindiandefeiyong（bubaohanfangzu）dagaizai180wan，ciwai，meinianhaixuyaoxiangzongbujiaona1%deyingyeliushuichouchengzuoweipinpaituiguangfei，ruguozhongtuxiwangjiechujiamengguanxi，zongbujiangzhituihai5wanyuandebaozhengjin。

shaojiangnandepinpaiguwengaosuxiaomei，qianqixuanzhi、zhuangxiuheshebeicaigoudenggongzuojibendouyoujiamengshangzixingfuze，zongbuzhifuzeshenhe，zaijingyingchuqi，dianzhangjichushibandiyouzongbupaiqian，zhihouderenshibiandongzekeyiyoujiamengshangzixingjueding。

02 代言人还是“老板”？

zaizheixiepinpaidexuanchuanzhong，mingxingchangchangdingzhe“hehuoren”、“dianzhang”zheiyangdetouxianchuxian。

yikaishixiaomeiyiweizheizhishipinpaixiangchulaidehuashidaiyantouxian，danchaxunxinxizhihoucaifaxian，mingxingyuzheixiecanyinpinpaibingbushidanchunde“daiyan”guanxi。

tamenjichongdangleyiwangdemenmian，youjianjiedicanyudaolecanyintouzizhong，shuoshi“laoban”bingbuweiguo。

chengdoushixianhezhuangpinpaiguanliyouxiangongsiyousichuanzhishanpinpaiguanliyouxiangongsiyufujianshengxianhezhuangcanyintouziguanlihehuoqiye（youxianhehuo）gongtongtouzi，erchenheyuzhuzhenduihouzhedelishitouzizhanbigaoda55%。

tongmengxinyuan（chengdou）wenhuachuanmeiyouxiangongsiduichengdoutianrandaicanyinguanliyouxiangongsidetouzizhanbi35%，erqianzhedefarenjiantouzirenzhengshiguanxiaotongdefuqinguanshaoceng。

shaojiangnanzeshiyouhuangxiaomingdeshengyihezuohuobanyangwanlidanrenjianshi。

zheiyangyilai，pinpaisuozhengdemeiyifenlirun，mingxingdounenghuodexiangyingdefenhong，erpinpaiyetongguomingxingxiaoyingxiyindaogengduorendejiameng。

zuowei“laoban”，mingxingyehuigengshentilixingdijiarudaopinpaixuanchuanzhongqu。

shaojiangnandepinpaishoucezhong，hehuoren“huangxiaoming”zhaolebushaoquanneihaoyouweiqidacall，haocheng“quanmingxingziyuanjiachi”。

buzhishilugeidzheimejiandan，gengyoubushaomingxinglaobanhuiqudaoliansuodiandekaiyexianchangzhantai。

duanshipinyingxiaoshijinliangnianzaicanyinxingyezuihuoredexinmeitixuanchuanshouduan，zhiyaodakaiduanshipinappsousuocanyinpinpaiming，jiunengkandaomingxinglaobanmenyuwanghonghezuopaishededuanshipin。

budebuchengrendeshi，mingxingxuanchuanshicileicanyinpinpaidezuidajingzhengyoushi，zaidazhongdianpingsuibiandiankaiyijiamendiandepingjia，jihudounengkandao“xxxkaide”he“chongzhexxxlaide”ziyan，

“xianzaicanyincongbenzhishangjiangyijingbianchengliuliangjingzhengle，”yuanxianshenggaosuxiaomei，youqishixianghuoguodengbiaozhunhuachengduhengaodepinlei，zuidadejingzhengjiushiruhekaoliulianglaizhengduoxiaofeizhe，“mingxingdailiuliangdenenglitaiqiangle，yibandecanyincongyezhezenmequgentamenjingzheng？”

tazhiyan，mingxingjiamengcanyindequeduizhenggexingyedexintaidouzaochengleyingxiang。

03 明星店真的挣钱吗？

zaichaxunguochengzhong，xiaomeihaifaxian，buguanshihuangxiaomingdeshaojiangnan、guanxiaotongdetianrandai、haishichenhedexianhezhuang，tamenbeihoudouyouzheyigegongtongdemingzi——zhishan。

chengdoushaojiangnancanyinguanliyouxiangongsihetouzilechengdoushixianhezhuangpinpaiguanliyouxiangongsidesichuanzhishanpinpaiguanliyouxiangongsitongshuyigejiaozuozhishanpinpaideqiyezuqun，

sichuanzhishanpinpaiguanliyouxiangongsidefarendaibiaoluoyi，tongshiyeshishaojiangnanhetanyaxuelianggecanyinpinpaisuozaigongsidefaren；

jupinpaiguwenwangxiaojiesuoshu，tianrandaiyeshizhishandezipinpai，

tadepengyouquanliyetongshichuxianlezheijijiapinpaidexuanchuanxinxi；

xiaomeichaxunzhishanpinpaiguanwang，yecengkandaojijiapinpaitongshichuxianzaiguanwanghuayupingtaidenglu，danxianzaiguanwangyijingzhishengxiatanyaxuehechuierge，dangegepinpaiguanwangxianshidedizhiyuzhishanyizhi。

yejiushishuo，zhishanxiangdangyuyigemcn，zhibuguofuhuadebushiwanghong，ershicanyinpinpai，zaitongguojiamengliansuodefangshibuduankuozhang，congzhonghuoquliyi。

lingyigewentichuxianle，ruci“jiadayeda”decanyinjituan，nengrangmeiyigejiamengshangdouzhengdaoqianma？

zhaoshangxinxixianshi，shaojiangnandetouzihuibaozhouqiwei11.1geyue，xianhezhuangdehuibenzhouqiwei9.46geyue，erguwenwangxiaojiegaosuxiaomei，tianrandainaichadiandedandianyujihuibenzhouqishi12geyue。

danzairucikuaisudekuozhangxia，yexubingbushimeiyijiamendiandounengruqihuiben。

baizaiyanqiandexianshishi，keyuanshiyouxiande。

“yigepinpaideyingxianglijiuzheimeda，beijingshikaishijiadianshizhengqiande，danruguokaileersanshijia，biandikaihua，meiyoukeyuanle，jiuzhengbudaoqianle。”yuanxianshenggaosuxiaomei，kuaisukuozhangdejiamengliansuocanyinjibenshangdouhennanzhangjiu。

zaiaicaijingshedebaodaozhong，xianhezhuanggongzuorenyuancheng“xuanzhixuyaobikaiyiyouxianhezhuangmendianzhixian2gongliyishang，xiangduiyeyaobikaitanyaxuedemendian”，yeshizheigeyuanyin。

“yinweijiamengshanghepinpaifangshitianshengshiyouboyiguanxide，erqiexiangzheizhongdailishidejiameng，dailishangzuidademudejiushikuaisubadianyuefangdeyueduoyuehao，ranhoubadailifeizhenghuilai。dangzheigequyuzhichengbulezheimeduomendiandeshihou，juedaduoshumeiniandouhuixianrukuisun。”yuanxianshengxiangxiaomeijieshi。

yifangmianshihuokenenglicunzaiquexian，lingyifangmian，nengdailaikeliuliangdexuanchuanchengbenyeshiyibijudakaizhi。duiyudaduoshujiamengshangeryan，mingxingdaodianxuanchuanbushixiangyoujiunengyoude，xuyaokao“shaoqian”cainengqinglai。

guwenwangxiaojiegaosuxiaomei，suiranmingxingdaodianbuxuyaofuchoulao，dandandianhezuobujianyiyaoqingmingxinglaobandaodian，ruguotianrandaijiamengshangxuyaoguanxiaotongdaodianxuanchuan，xuyaozaidangditoufangleddapinghuozhegonggongjiaotongguanggao，bingqietoufangliangxudabaiwanji。

“ruguoshuozijiyouziyuan，benshenyeshizuomeitifangmiande，kenengzheigebaiwanjituiguanghuajishiwanyenengzuodexialai。”zhishanbuduitourujinezuoyaoqiu，zhikanxuanchuande“liangji”，ruguojiamengshangmeiyouxuanchuanziyuan，zhishanqixiademeitigongsiyekeyifuzhujiamengshangduijie。

“shouxianyaokankaiyeqihetadedangqinengbunenghedeshang，dierdangdiyoumeiyoujichang，ranhouwomenhuiyaoqiuzaidangdizuobaiwanliangjidexuanchuantuiguang，caikeyishenqinglaobandaodian。”wangxiaojiehaitoulu，chucizhiwai，jiamengshangxuyaochengbaoguanxiaotongjiqituanduideshisuchelvfei，jinezai20-30wanbudeng。

gaoangdexuanchuanchengbenyounenghuanhuiduojiuyuandeyinliuchengxiao？budeerzhi。

（wenzhangpeitulaiziwangluo）

xiangguan：

比利时首都发生骚乱 国王专车被示威者袭击当地时间1月13日晚，约500多名示威者聚集在比利时首都布鲁塞尔进行抗议活动，随着事态激化，示威者开始在市区纵火，并用石块袭击了比利时国王菲利普的专车。据BBC新闻13日报道，本次抗议的起因是一位时年23岁、名叫易卜拉希马·巴瑞尔的黑人男性因涉嫌违反防疫宵禁令，在1月9日晚被警方拘留后意外身亡。警方称该男子当晚被送到警局时已失去意识，在送往医院后救治无效死亡。《布鲁塞尔时报》在报道中指出，巴瑞尔的尸检显示其死因为心脏衰竭，体内并无吸食毒品的痕迹。对于这一鉴定结果，巴瑞尔的家人表示难以相信，他们质问：“一位健康的年轻人，怎么突然就被说死于心脏..

印尼发生6.2级地震 致3死24伤上百人撤离海外网1月15日电 经中国地震台网测定，印度尼西亚苏拉威西岛15日2时28分发生6.2级地震，深度为10千米。综合法新社和俄罗斯卫星通讯社报道，此次地震震感强烈，震中地区人口超10万，目前地震至少造成3人死亡，24人受伤，上百人被撤离。（海外网 汪晓宇）

美国会骚乱上百人被捕 盟友远离特朗普寻求前顾问帮助？中新网1月15日电 综合报道，美国国会骚乱事件仍持续发酵，美国联邦调查局(FBI)14日表示，调查人员已逮捕了100多名嫌疑人。美国总统特朗普身边的盟友逐渐离去，他或重新寻求前顾问班农帮助。而当选总统拜登则加快权力交接步伐，揭晓1.9万亿美元纾困计划。美国会骚乱事件中已有上百人被捕1月6日美国国会大厦遭围攻后，美国联邦调查局局长克里斯·雷14日首次公开露面。他表示，调查人员已确认200多名嫌疑人，逮捕了100多人。雷说：“如果你曾出现在那里(国会大厦)，我们就知道你是谁，联邦调查局特工会来找你。”雷还说，联邦调查局对下周拜登就职典礼的准备工作和安保有“..