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在抖音里搞爆款,约等于捡钱


更新日期:2021-01-21 19:07:04来源:网络点击:1711974
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dangyitiao1wankuaichengbendedouyinguanggao“bao”le,tichengkegaoda150wan。dangaobaokuanyeshiyimenxuanxue。

| 静婷

封面来源 | IC photo

「laosilaisi」neitiaoguanggaozaidouyinlibaole!

「laosilaisi」shidouyinliyitiaoguanggaodedaicheng。zheizhiguanggaoyiyiliangheiselaosilaisidechebiaokaitou,jiezheyigebeilanseshubaodexiaonvhaiqichongchongdimaishangzheilianglaosilaisi,duitashenbianshenzheheixizhuangdenvzongcaihandao:“heng!douguaini,jiuzhidaomanggongzuo!meijiwobaoshangxxxxdetexunban,xianzaibaobushangmingle!”

nvzongcaierlangtuiyiqiao,batouzhuanxiangchuangbiandunang:“sheizhidaozheigekezheimebianyi,haizhenyouqinghuabeidadelaoshishoukea......”zaimunverrenyi“chaojia”dexingshijieshaowanpinpaiyoushihou,pangbiandenanzhulidangjibangzongcaizhongxinqiangdaolebaomingminge,bingdingzhuzhengzaikanzheizhishipindeyonghu:“dianjishipinxiafangdelianjie,jiukeyibaomingle。”

zheizhiguanggao「bao」le——yizhiguanggaozhijiejipinpaishangdailailechaoguo 20 wangekechengdingdan,zongjizaiguanggaoxitonglidexiaohao(huaqian)chaoguo 3000 wan。

按照头部代理商 5% 以上的返点率来算,这一支信息流广告,至少给生产这支视频的广告公司赚了 150 万。而请演员、租车的费用平摊到多组片子上,这支广告的成本不到 1 万元——这是超过 150 倍的回报率。

马上去复制这条爆款!

kandaozheizhibaokuandedangtian,xinxiliuguanggaoxingyedezhipianrenmen,likezuodetongyijianshishi:lianxizheizhishipinlidenvzongcai、nanzhulihexiaonvhaiquyaodangqi,tongshizhaoqudaozuhaoche,“ruguozuihouzhaobudaozheizhipianzilidesangeyanyuan,neijiuzhaodaoqizhixiangsideyanyuanshang!”

laosilaisiguanggaojietu

“neiyizhoubangepengyouquandouzaizhaotamen”,junjunshizhangshangwuxiandexinxiliuyewufuzeren,zaitafawanzhaosangezhuyandepengyouquanzhihou,shoudaodeliuyanzuiduodeshi「zhaodaozhihouyegaosuwoyixiaxiexie」。

zheizhishipinlizhulidebanyanzhe「yichen」xiang36kehuiyidao:「dangtiandeweixinbeijiabaole,youshangbaigerenjiata,wentazuijinyizhouhaiyoumeiyoudangqi」。youxierenzhaobudaotadeweixin,jiujitaduonianmeigengxinguodeweiboliuyan:「woshixxxgongsidezhipianren,xianggenniyougehezuo」。

budao 48 gexiaoshi,shangbaitiaoxiangsideshipinchuxianzaidouyinguanggaodehoutaili:quandoupeizhilehaoche:falali、baoshijie、lanboniji,ranhoushangyanzongcaiqiangkedeqingjie。gengyoushenzhe,zhaolailezhishengjiheyoulunzuobeijing——meigerendouxiangzaizuiduandeshijianli,chongjichuyigebaokuanguanggao。

fanpaiguanggaojietu

zheishibansuidouyinxingqideshipinguanggaoshichang。2017 nianzhiqian,xinxiliuguanggaoyituwenweizhu,neirongyiwangjizhi,suiranyenenggoujieshiqingchumaidian,danyuanyuanburuduanshipinxiaoguohao——duanshipinnenggoubachanpinchangjinghua、xiaoguojuxianghua,tongshiyongchenjin、litidejuqingcijiyonghuxiangxinbingzhuanhua。

所以相比于效果平稳的图文广告,视频形式更容易产生爆款,催生一支视频带来数十万订单的“拉新神话”。

yitidaodouyin,dajiazhidaoip「qingdaodayi」、yejidedaihuode「luowangyu」,quebuhuijidezijikanguonayizhiguanggao,shenzhihenduoyonghuyoushihoudouyishibudaozheizhishiguanggao。birulaosilaisizheitiaoguanggaoli,henduoyonghubeiqingjiedairu、zaixiamianliuyan:“nizhengzheimeduoqian,zenmejiubunengjihaizibaogeke!”

这个最容易被用户忽略的领域,正是抖音里变现最快的掘金之地。

zaizheikuaijinkuangdehongliqishi,youcongyezhebatachengzhiwei“jianqian”:yige4rendexiaotuanduinengqingsongmeitianjinzhangjiwankuai,caogentuanduiyenengzuodaobaiwandeshouru。yiweicongyezhecengjingzheiyangxingrong:congdazhongrenzhidechanyebishilianshangkan,sihushi“wangju>wangzong>pinpaiguanggao>duanshipinguanggao”,danshubuzhi,zhengqiandeluojishifanguolaide,xinxiliuguanggaocaishiqizhongzuizhengqiandexingye。

tademenjianbizaoipgengdi:“buxuyaohuasangeyuequyangip、jileibaiwanfensicainengjieshangdan、yebuxuyaodanxinipdeshengmingzhouqizhiyoujigeyue。yigechuangyilikequpaijiukeyi,guanggaohoutaidezhanghuzhijienengfankuichunizheitiaoshipinnengtiduoshaoqian,yitiaoshipinqiliangyueda,zhengdeyueduo。”

dantongshi,zaiguanggaohezhengchangneirongshitongyiweizhi、tongyixingshideqiantixia,duiguanggaoneirongdeyaoqiuzejigao,yinweiyonghusuishinenghuazou。

zaizheigeshichangli,juedaduoshuguanggaoyinweiwufadailaizhuanhua、zaidouyinxiaofanweiliuliangchiliceshihoujiuhuibeisuanfalikefangqi,nabudaogengduodeliuliang、yejihudaibulaishenmehuibao——zheizhiguanggaofeidiaole,zheileiguanggaozhanledapande99%。erduiyuzhuanhualvgaodeguanggao,guanggaozhujiuhuiqingxieyusuan,zhongdiantoufang,zhidaotajinrushuaituiqi。

“这是抖音里竞争最激烈、效果最难测的领域”。一位信息流广告的头部代理商这么对36氪形容。

疯狂运转的广告机器

很少有内容行业,像信息流广告行业一样把创作速度做成“批发”式生产。在这个行业里,一组编导一个月常常要生产上百条视频,每条视频从生产到上线都在 48 小时内。而其中大部分内容,会在两周之内被算法淘汰掉,不再有任何曝光的机会。

「laosilaisi」neitiaoguanggaocongchuangyidaotoufang,zhiyongle 21 gexiaoshi。

zhidaozhipianrenzaihunqinggongsidingleche、xiawujiuyaopaishehou,biandaoshangwuyikouqixieleliuzuyilaosilaisiweizhutidejuben,zhongwubiandao、shexiang、yanyuan、chequanjiuweikaipai;liuzushipinpaiwanhou,xiawu 6 dianshexiangshishenfenqiehuanchengjianjishihuijiajianpian,gaile 3 banhoudangwanquerenhaoneirong;diertianyizao,laosilaisiweizhutideliuzusucaikaishizaidouyinlitoufang。

sucaitouchuqudeneigezaoshang,「laosilaisi」deshexiangshiheyanyuanyichenzhangyuanyuandadu:“ganjuezulaosilaisideqianyaozhenghuilaile”。dangtianzhongwu,zheitiaoshipinyijingxiaohaolejibaiwanrenminbi;budao 15 tian,zheitiaoshipinzaidouyinhoutaixiaohaole 3000 wandejine——zheishihanjiandedabaokuan。

zheizhi「laosilaisi」zaidouyinhoutaidabaiwushuqitaguanggao、yuanyuanbuduandezhuanhuayonghudetongshi,zheiyizubiandaozhengganzaiqubadalingjichangdelushang,jintianzheigebiandaoxiaozuyaopaiyizhishengjiweichangjingdelingyizupianzi。laosilaisibaole,zheizufeijidechupiansudujiubixugengkuai。

“yizupianzibaole,henkuaijiuhuiyoujibaitiaoxiangsideguanggaochuxian。yinweinidejiaoben、jingtou、changjing、qingjiequanyijingquandoubaolule,fanpaidechengbenhendide,shenzhiduifangkeyizhijieqingdaotongyangdeyanyuanlaifanpai,yinweiquanzijiuzheimeda,erqiehaochedebaoledajiayenengxiangdaoquzhaofeiji、zhaoyoulunzuochuxiyinrendechangjing。”junjundui36kejieshidao。

haoche、jichang、gaoerfuqiuchang、machang、guzhuang,biandaozujihushimeitianyigechangjingwangqiangan。zaizheigexingyeli,yizubiandaoyitianyaopai、jianchu 5 - 10 gewanzhengdezuopin,eryanyuanyitianzeyaopaizhishao 20 tiaoguanggao。

yanyuanyichenhaijide,zuiduodeyitian,tazai 8 gexiaoshineipaishele 40 tiaoguanggao,yitiaojiushiwanzhengdeyizhideguanggao。neishizai「laosilaisi」baolezhihou,yichenyoubaoleliangtiaoqianwanliangjidedanrenkouboguanggao,yinweiyouduogebaokuananlichenglexinxiliuxingyedetoubuyanyuan。

zaizheigexingyeli,yanyuanshiantianqiangongzuoyue、liutongzaigegeguanggaogongsizhijiande。duiyudaduoshuzhuiqiubaoliangdegongsilaishuo,xuanzebaoliangyanyuanyiweizhegengqiangdequedingxing。budaolianggeyue,yichenpaishedejiagezhangdaole 6000 yuan/8xiaoshipaishe——zheishidouyinguanggaoyanyuandefengdingjia,jiranyizheigejiageqingleyichen,daduoshubiandaozuhuixuanze“zhagantademeiyifenzhong”。

“neitianbiandaobaole 40 zujubenguolai,doushiqianyitiangangxiewande,a4zhidayinchulai 40 tiaojubenluozaiyiqiyouyibencihaineimehou,bajubenwangzhuoshangyiliao,biandaoyouzhuantouchuqubanleyixianghongniujinlai,ranhoubamenyifansuojiukaipaile。neitianyigongsizubiandaoguolailunliupai,meirenpaiwanshitiaojiuzou,huanxiayizubiandao。8 gexiaoshinei 40 tiaoquanbupaiwan,yifenzhongmeichaoshi”,yichengaosu36ke。erjishishichangguipaishe,8 xiaoshipaiersanshitiao、meigeyuepai 600 tiaoyeshizheigexingyeyanyuandechangtai。

海量生产、速生速死是抖音广告的特性。 在这个渠道里,头部公司每天要投上百条广告,业务高峰期每天能到上千条。

pinpaiduiguanggaodexuqiuliangjida,yudouyinguanggaodejizhiyouguan:toufangxiaoguoyuguanggaozhanghuzhiliangguagou,erzhanghuzhiliangyouxuyaoyuanyuanbuduandexinsucailaiweihu,tongshisucaiyoupubianjuyoushuaituiqi,daduoshuguanggaozaitoufangliangzhouneijiuhuibeitaotai。

lingyigeyuanyinshi,butongrenqunnengbeidadongdemaidianyebuyiyang。yilicaikeweili,yourenweilecaifushengzhi、yourenweilejiating、yourenweilediqi,meiyixiangmaidianduiyingzhebutongdeqingjie、changjingheyanyuan,xuyaogongyingshangbutingdequchangshi,zaishaixuanchubaokuan、zhongdiantoufang。

爆炸的数量供应和极强的爆款效应,让抖音风向的变化既迅速又难以捉摸。

yiweizaidouyintoufanglejishiyideshichangfuzerenwangyandui36kejieshi:“douyindeshengtaitaifuzale,womenyexiwangyouyixiegudingdebaokuangongshi,danzhendebushishuoyongmingxing、yongwanghonglaipaijiuyidingnengpaoqilai,youshihouyonghugengyuanyikandouyinyuanshengdeneizhongfengge,nipaidetaizhengxiangleyonghukenengyebuaikan,fengxiangyizhizaibian。”

在内容争奇斗艳的抖音里,“黄金第一眼”是信息流短视频广告的第一个门槛。 君君告诉36氪:“开头的 3 秒必须一下子钉住用户,通常会把冲突或者矛盾放在这里,摔个杯子,或者是给一台敞篷跑车特写。大家会想几百种开头,因为如果这一眼他走了,这条广告就没用了。”

congyezheluoyunji36kezongjieleyigechangyongdejuqingxiangguanggaodetaolu:zhurengongyudaoleyigekaozijinanyijiejuedemafan,beipengyougaozhileyigefangan(guanggao),shiyongfanganhousuizhibianqiang;ranhouwenguanzhongyaobuyaoyeshishizheigejiejuefangan。zuihouzaijiamageyouhui,biruxianzaixiadanlijian99。

每个人的目光,都在盯着“爆款”——只有爆款,才能给代理商带来可观的收入。但总结出套路,和有能力做出爆款,可能还差一百点运气。所以很多时候,大家把做信息流广告,戏称为「搞玄学」。

爆款里的玄学

zaizheigexingyeli,meiyouchuangzuozhenengjingzhunyupanbaokuan。

nanyiyupandeyigezhongyaoyuanyinshi:jishiguanggaozhiliangfeichangzhongyao,danyizhiguanggaoshifounengbao,tongyangyilaiyutoufangdeshuiping,erdouyinguanggaodetoufangjizhiyoushifenfuza。

jiandanlaishuo,yizhishipinpaihaohou,youyouhuashi(xinxiliuxingyedeyunying)zaiguanggaohoutaixuandingmubiaokehudebiaoqian,shijigeweidulibaokuonianling、xingbie、xingqudeng,tongshiquedingpinpaifangdechujia(chujiadaibiaozheyuanyiweihuodeyigekehuhuaduoshaoqian)hou,toufangchuqu。guanggaosucaihuixianzaibutongdexiaochizilifanfuceshi,zhuanhuaxiaoguohaodejiuzaituijigengduoren。

butongdezuhetoufangxiaoguochayihuiyouduodani?youyouhuashiyudaoguo100beidechaju。“qitayinsudouyiyang,jiushirenqunbiaoqiandiaoleyidianchayi,diyigetouchuquzhixiaohaoleyiqianyuanjiutingle,diergepaoleshiwan。”

zheizhongbianlianghebukekong,jiushi「xuanxue」delaiyuan。

erlingyibufenxuanxue,zeshilaiziyu「kanbudong」debaokuan。

xinxiliuguanggaoxingyeli,suiranduoshubaokuanshichangjingyanyuanhao、zhizuojingliang、kefenxikuangjiadeshipin,danrangrenwanquankanbudongdebaokuanyejingchangzadaoyanqian。

qunianguoqingqijian,yitiaotianqiyubaoappdebaokuanguanggao,jicongyezhezuishendeyinxiangshi“chou”。zheitiaoguanggaoshipinpinjieledashu、wuyun、yudideshipinheappdetubiao,wenanposu:“wufenzhonghoujijiangxiayu,qingzhuyibiyu。tianqiyubaobuzhundeshidaiyijingguoqu,xianzaiweidajiatuijianyikuantianqiruanjian......”。

dangshiliuxingdeguanggaosucai,zuoshangjiaoweizhedangpinpailogodetiezhi

单调的素材、老旧的画质、像机器人在读稿的合成配音,都透露着这条爆款的「反常审美」。 “这就是几个天气素材的拼接,甚至团队都不用实拍,去免费的素材网站上下载、然后拼一下加上字幕就成了。”拍了三年多抖音广告的羽涵告诉36氪。

“太丑了,可能这段时间用户喜欢怀旧吧。这种视频到底怎么成了爆款?之前是有一些广告主又想投广告、但又没预算才尝试这种视频。虽然我当时已经知道了这是爆款,但朋友来跟我说这类爆了之后我还是有点惊讶”,顿了顿羽涵又补充了一句,“这种视频我们一天能做 100 条。”

zheizhongbaokuandechuxian,rangneirongshengchanzhezongjiedebaokuanguilvanranshise,juqing、biaoyan、peile、jiezou、jingtou、jianjiquandoufanchang,shenzhishi「quchou」。jishitazhanjudebilibingbuda,danmeicidouhuiyinfadajiadekunhuo。

yiweimeigeyuezaidouyintoufangshuyiyuandepinpaishanggaosu36ke:“zaibaokuanguanggaoli,youyibufenshiqingjiehao、zhizuojingliangdeneirong,danqueshijiushicunzailingyibufenrangrenkanbudong、fenxibuchulai、yexiangbutongdebaokuan。”

jishihenduocongyezhebuxiangchengren「xuanxue」,danhaishihuiquyonghegongqiudabao、huoshiba“qiliangfu”shechengpengyouquandebeijing、tiezaibangongshidezhuomianshang、zuochengrichangfasongdebiaoqingbao。

yizhangliuchuanzaixinxiliuxingyelide“baoliang”biaoqingbaoshang,qiliangmijishi“diaozhanghuqianfenxiangxishou、kanshujuqianxiankesangetou、xiaoguobuhaojiudaigeyunyingjitian。”

biaoqingbaohaitingliuzaidiaokancengmian,danlingyixie“qiubaoliang”defangshi,jiuxiandeyouxiemihuan。

yiweinvyanyuangaosu36ke:“beijingyouyijiadailishang,laobanjiquangongsimeigeyuangongfaletongyidezuoyikaodian,kaodiantuanyinshuadejiushilianggedazi——「baoliang」,yuyishidajia「beikaobaoliang」。haiyoudegongsigancuijiubagongsimingqichengbaoliangxxgongsi”。zaitianyanchashang,yi「baoliangxxyouxiangongsi」laimingmingdeguanggaogongsiyoujibaijia。

正因为爆款机制难以捉摸,所以一条最简单、最有效的致富秘籍是:翻拍爆款。

youyuyitiaobaokuanguanggaomeifalikefugaisuoyoudemubiaoyonghu,suoyifaxianlebaokuanzhihou,xunsufanpaiyitiaojiuyiranyoujihuibao。“yuqizijihangchihangchidequshi,fanpaiquedingxinggenggao,keyigenjuyuanlaidekuangjiazuogeshengji,huozhejiupaigexiangside,paideyuekuaixiaobaodegailvyuegao。erqiedailishangyexihuanfanpai,jingchangdiujigepianzishuonimengankuaifanpaiyixia。”yuhangaosu36ke。

weilezaizuiduandeshijianneizhuadaobaokuan,youxinxiliuguanggaogongsizhuanmenchenglileyingjixiaozu,fuzezaibanyehuozhejiaqixiangyingbaokuan,ruguolingchenjiancedaoyitiaobaokuan,yingjixiaozubiandaojiutongxiaoxieshengjibaokuandejuben,tongshishexiangyanyuanyetongbugongzuo,zheiyangdaoyouhuashiyizaojiukeyianpaitoufang,zuikuaidezhuazhubaokuandehongliqi。

当竞争加速再加速

“「huiyishi」zheitiaobaole。”mahaozaiyitiaoyuanchuangshipinxiaohaoleyibaiduowanjinededangwan,taheqitaqibagezuoxinxiliudehaopengyouyuefantongbulezheitiaobaokuan。

“zonghuiyouyidaborenlaifanpaide,yuqirangburenshiderenqiangle,weishabugancuirangpengyouqupai?”lianggexiaoshidefanhaimeichiwan,youpengyoudegongsiyijingdahaochangjing、yuedaoyanyuanzhunbeihaokaishifanpaile。

mahaobaodeshiyigeyiwuxingjijiudianhuiyishiweichangjingdepianzi:“zaiyigeguigelongzhongdedahuiyishili,yiweixizhuanggelvdezongcaishuo,wotou1geyi!lingyiweilaobanjushoudaduan,huanshengdao,wotousangeyi,meijin”,ranhouyinchubeijingxiangtouzidepinpaishang。

diertian,yiqichifandemeigetuanduidoushangxianleqibatiaochangjing、zhutixiangsideshipin。“paidekuaidequanpaoliangle,duodenengzhuangeyiershiwan,paidemandejiuzhuangejiwanba,womenzijiyelianxupaileyizhouzheigezhutideshipin,yousiwutiaoxiaobaole。”

“我们做这个行业,慢就会报废,慢就产生不了任何价值。” 马浩这样形容。

weilezheitiaoshipindequedingxing:fanyingkuaidetuanduishenzhiquzuletongyigechangdi、qinglemahaoshipinlideyuanyanyuanlaipai。xiangfanpaiderentaiduo,daozhizheijiaweiyushenghuichengshidewuxingjijiudian「huiyishi」jiagebaozhang。

mahaopaishezheitiaoshipindeshihou,shihejiudianpengyoudalegezhaohujieyongleyixia,meihuaqian。erchengweibaokuanhou,meitiandouyourentaijiaxiangquqiangxiazheijian「baokuanhuiyishi」zaifuzhibaokuan,jiagecong 1000 yitianzhangdaole 5000 yitian。

“看起来租一天豪车、飞机、邮轮、教堂是挺贵的,大几千块到上万块,但对于押中一条爆款广告能带来的收益相比,这点钱根本就不算什么。好的场地对片子的质量有明晃晃的帮助,场地越好、人越贵,片子呈现的效果就越好。” 君君告诉36氪。

“qunianzheigexingyehaibutaihuizuzheixieguidedachangjing,danxianzaijinrulexipaiqi,xiangbazheigeyewufuqilai,womenjiubixubapeizhilaman,yanyuanhechangdidouzhaozuihaode,tongshizaijianji、biandao、yunyingdenghengxianggangweishangquandouqingzuizhuanyede。”junjunbuchongdao。

2020 年信息流广告行业进入洗牌期。 疫情导致大半影视项目停工、但抖音因此又大涨一波日活和时长、迎来广告的小红利期,无数传媒人前仆后继地进入这个曾经不被大家关注的领域:电视剧、网大、网综、主持、话剧、模特等各类影视行业的各个岗位不断流入到这个新兴行业,导致的直接结果是:做爆款的难度陡升。

“2017niandouyingangkaishishangyehuadeshihou,jibenshangsuibianshenmesucaijiunengpaoliang,yinweineirongshao、douyindeliuliangyoubijiaochongyu。daolexianzai,zuoyibaigeshipinnengchuyigebaokuanjiuyaoshaogaoxiangle”。yiweicongye 3 niandeyouhuashigaosu36ke。

danzheibingbuyiweizheduanshipinyaoxiangchuantongdianshiguanggaode“jingzhihua”fangxiangkaolong。suirancongshebei、changjing、pinzhishanglaikan,xinxiliuguanggaotoubuneirongdepinzhizhengzaihedianshiguanggaolajin,danzaineirongfangxiangshang,liangleiguanggaojihushinanyuanbeizhe。

和讲求品牌质感的电视广告不同,信息流广告的目的是转化用户,其难度在于:在 1 分钟的视频里,既要情节吸引人、又要解释清楚卖点、最后转化用户。在抖音这种平台里,反转的、猎奇的、荒诞的、搞笑的内容千变万化,每类视频都在争夺用户的注意力,品牌广告的节奏并不合适抖音。

jingzhengdaozhide,shiyiqiexiang“toubu”jizhong。bujinshiyinweitoubugongsiyougenghaodexingyerencai,gengyinwei,youguimodexinxiliuguanggaogongsi,cainengmanzujiafangguanggaozhudehailiangweikou,yijiyouzugoudeqiantiqiandianfuzijin。

大广告客户找代理公司,“视频团队在七八十人以下的基本就不看了。光头部公司垄断了大客户这一个点,就足够小团队难受的了。“罗云对36氪说,“因为做成大爆款的前提就是客户有足够的预算、能给一个转化特别好的视频账户一天充值几十万乃至几百万的资金。”

ciqianyijiazaihongliqixijinbaiwandecaogentuandui,zai 2020 nianyijinglianxukuisunlejigeyuehoulichang。yiweicongyezhejieshidao:“gongyingshangtaiduole,henduozhiqianpaishipindetuanduihedailishangtande「pianzidijia+xiaohaofencheng」dejiesuanfangshiyebuzuoshule。yaomepianzidijiaquxiaole,yaomexiangzhengxingdejigeyibailiangbai,genbencoverbuzhushipindechengben,dajiajiuzhinengyingzhetoupipinxiaohao。yitiaopianzidetichengfengdingjiushiliangsanwan,zhigouchikoufande。”

suirankanqilaiguizelihaotoubudailishang,danzai“hailiangpaisheliang”xia,paishechengbenshidaduotoubudailidexinbing。

zhengrujinritoutiaolidezuohaogongsikeyizhaoshandongcunfuganhuo,chengbenzhididiaodasuoyoutongxing,zaidouyinshidai,jianji、shexiang、jianzhiyanyuandegongzi,daobangongshidezujin,gongsidezhuyaokaizhifangdaoerxianshenghuichengshidouhuibibeijingdiyiban。yijiashandongdexinxiliugongsicongyezhewenhuagaosu36ke,erxianchengshizhaopaishechangdi,dangdirendaduodagezhaohujiukeyiqupaile,danzaibeijingjiuhennanshixian,xuyaozijizaidayigejing。

douyindedadailishangduopanjuzaibeishangguangshen,dandouzaikaolvxiangerxianchengshiban。“beijingjiubandaohebei、shanxizheixiezhoubianchengshi。huozhebandaochengdouxian,yinweigudaxueshenghenbianyi,sansiqianjiugaoding。”

zhijienaxiaohaoshuoshi,xianshijiafangjidailigongsitidetiaojian,ranhouchengweidailishangjiyuangongdezuizhongyaokaohebiaozhun。“youliangnijiunaticheng,meiliangjiushisigongzi”,zheishiwenhebanbendeshuofa。gengjiliedezuofashi:bupaoliangjiuzouren。

yiweijinnianchengliduanshipinxinxiliudeyewufuzerenjianguo 8 yuexinzhaolesangebiandao,danbudaolianggeyue,sanweibiandaojiuzhonghuilerencaishichang。“mianshideshihousangerendoujiangdetinghao,danyidaoleshicaonijiufaxianbushineigeyangzi,tamenduizheigexingyehekehudelejiebugoushenru,zuodedongxiyebuqiliang,neizhinengzhijietaotai。”

“xianzaiwomenzaizuoxinyilunzhaoren,ruguoduifangshicongchuantongguanggaoxingyeguolaide,neiwojiuhuidagewenhao,zheigexingyeyitianyaochu 10 tiaopianzi,meigeweizhidouyaokuaisuxiangying,youshihouhuiaodaye,nidejiezougendeshangwoma?zheikanqilaiyoudiancanren,danbucanrendehua,womengongsijiusile。”

yalibuzhizaiduanshipinguanggaoren,duiyumeitianyaotouchengbaishangqiantiaoshipinguanggaosucai、yitiankenengsachujibaishangqianwanguanggaofeidejiafanglaishuo,fengkuangtourudebeihouwangwangshizhengduoshichangfenedeguanjianzhandou。dandaijiakenengshikuisun:yiguoquyijianjizhanzuihandezaixianjiaoyuxingyeweili,juhaoweilai、gensheixuedecaibao,tamendouyinweigaoqideguanggaotoufangfeiyong,zai2020nianyouyingzhuankui。

douyinhuoxushizuidadeyingjia。julianggeyueqianliuchuandeyifenzijietiaodongshujuwenjianxianshi,2020niandouyindeguanggaoshouruguimoyuezai 1000 yiyuan。zuixinyizexinwenshi,lianzi2018nianqizhongzhidouyinshangwuhezuodetengxun,benzhouyezaidouyintouleyouxiguanggao。

zheigeshengtaicengjiyidushimeihaode:duanshipinguanggaoren“tiantianjianqian”,jiafangshouhuolehailiangyonghu,douyinhezijietiaodonggongsiruheletianliangguanggaofei。neishihou,meiyifangkanqilaidouyouyigemeihaodeqiancheng。

(yingshoufangzheyaoqiu,yuhan、wenhua、mahao、luoyun、wangyan、jianguoweihuaming。)

xiangguan:

拜登上任首日,发起全民“100天戴口罩挑战”美国现任总统拜登20日上任首日发布行政令,要求美国民众佩戴口罩,并发起了“100天戴口罩挑战”,以应对国内愈加严重的疫情形势。据《纽约时报》20日报道,拜登首先签署了要求美国民众戴口罩的行政令。该行政令规定民众在联邦建筑、所有联邦领土上活动时必须戴口罩并保持社交距离。此外,他还发起了“100天戴口罩挑战”,要求所有美国民众在未来100天佩戴口罩,并敦促各州和当地政府严格贯彻落实该规定。报道称,拜登还设立了一名白宫新冠疫情应对协调员兼总统顾问,负责监督白宫分发疫苗和提供医疗用品。拜登在签署行政令当天说道,“时间不等人,必须立刻采取行动”,并..

河北邢台首批3名新冠肺炎患者治愈出院  中新网邢台1月21日电 (张鹏翔 李铁锤)1月21日,邢台市3名新冠肺炎患者治愈,先后走出邢台市第二医院病房。这是本轮疫情中,邢台首批治愈出院患者。   20日,邢台市新冠肺炎疫情防控工作第十四场新闻发布会称,截至1月20日12时,全市累计报告确诊病例56例(其中南宫54例、隆尧2例)、无症状感染者9例(其中南宫8例、隆尧1例)。   首批3名治愈患者均为南宫市人。邢台市第二医院党委副书记、院长魏蕴卿表示,医疗救治团队坚持“一人一方案、一人一团队”的原则,对其进行科学治疗和精心护理,中西医结合,提高免疫功能、营养支持、心理疏导等综合治疗,符合出院标准..

新疆哈密女子免费为困难民众提供就餐 善举温暖寒冬  中新网乌鲁木齐1月21日电 (叶翠)40岁的高薇是地地道道的哈密人。18岁起,就开始跟着父亲干餐饮,这一干就与餐饮结下了不解之缘。20多年来,她先后在哈密开过多家餐馆,每一家餐馆她都倾心尽力,打理得红红火火。3年前,她在哈密市北郊路附近开了一家名为“怡面缘”的面馆。 面馆在进门醒目处贴出免费吃饭提示。 叶翠 摄   今年受疫情影响,高薇的面馆也受到了很大冲击,但是她仍然心想着比她生活更困难的人。因此,从开张之初,面馆就推出的“10元特价拌面”,高薇还是保留了下来。   今年10月中旬,一位小伙子来到店里。一进店,这名小伙子难为情的向高..

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