“qianxiyidai”buzaishixiaofeishichangdejinkeyulv，duanshipinshichangyekaishiguanzhuzhonglaonianyonghu。

bujingyijian，fumufenxiangneirongdexingshifashenglebianhua。

zuichu，alindefuqinzhishibayixie“biaotidang”degongzhonghaowenzhangfenxiangdaojiaqun。houlai，xiaochengxuchengweileqidagubadayidezhuliufenxiangxingshi，qizhongjiazazhe“bangwokanyidao”depinduoduo。daolezuijin，fuqinturankaishifenxianggeleixinlingjitangxingshideshipinhaozuopin。tongshiyeshishoufuqindeyingxiang，alinxiazailepinduoduo，kaishiliuyishipinhaoxiangguandeneirong。

“tayiqianyeshuadouyin，kuaishouzhilei，danyibanbufangbianfenxiangdaoqun。shipinhaozhenghaojiuzaiweixinlimian，zheijitafenxiangtigonglebushaobianli。”tanjifuqinduiyushipinhaodereqing，alinzhangshuyikouqi，“zhiqiangongzhonghaodexujiaxinxishizaishibawogaodetouteng，xianzaishipinhaodeneirongxiangduibijiaojiandandaomeilepiyaodeshier。wokantongnianlingdelaonianrenhetagongtongyuyanhaitingduode，jingchangdianzanfenxiang。”

zuoweiyige90hou，alindeshenghuoshixuduo90houshenghuodesuoying。buzhibujuezhong，zhonglaonianyonghuzaigejishichangdezhanbizhengzaikuoda，chanpindedingweiyebixujiangzhonglaonianyonghudexiaofeixiguannarukaolv。

hulianwangyingyongchengxuxiangzhonglaonianyonghushichangxiachenbingbushishenmexinxiandeshiqing。wulunshitaobaotuichutejiabanduikangpinduoduo，haishidouyinkuaishoutuichujisuban，doutixianlejibianshixianyougongnengyijingwanshandetoubuyingyongchengxu，yeleyuzhenduizhonglaonianyonghushichangzuochugaiban。youqishiduanshipinshichang，dangnianqingrendehuoyueqianliyijingbeijifa，shangshengkongjianjiaoxiaoshi，shifangzhonglaoniandeliuliangchijiuchenglepoqiederenwu。

benzhishang，hulianwangdapinpaidezhengduo，rengranshiduiyuyonghupingmushijiandezhengduo。nianqingrendepingmushiyongshijianyijinghennanzaiyouzengliang，neimexuxuduoduojihubuzenmeshiyongzhinengjidelaonianren，yijishenzhihaimeiyongshangzhinengjidelaonianren，ziranjiuchengwei“bingjiabizhengzhidi”，yechengweigejisaidaode“xinshengliliang”。

中老年市场正在成为一个新的流量高地。

流量焦虑

2020nian，rijianchengshudeduanshipinshichangyinglaitadelingyigekunjing：liuliangjiaolv。

genjugongkaishuju，2019nianduanshipinyuehuoyueyonghuguimoyijingchaoguo8.2yi。zheigeshuzidepangdayifangmiantixianleduanshipinshichangzhanyoulejudadegongzhongliuliang，lingyifangmianyezaijingxingzheiduanshipincongyezhe：shichangyijingquyubaohe，jibianshixiangdouyinkuaishouzheiyangdetoubuwanjia，liuliangjiaolvdouchengweihexinwenti。

yonghuguimodezengzhangyudaolepingjingqi，xiangtongleixingdeyingyongchengxu“qiang”liuliangkenengshigehaobanfa。danduanshipindeyonghuzhonghedujiaoda，2019nian5yue，douyinkuaishoudeyonghuzhongheduyijingdadaole47%。xianran“qiang”renbingbunengjiejueduanshipinshichangdangxiadeliuliangjiaolv，kaituoxindeqianzaiyonghujiuchengweileshouyaomubiao。

qingnianshichangmeiyoutouxu，“jibo”dezhonglaonianshichangjiuchengleduanshipinjutoude“xiayipianliewu”。congjinnianzhonglaonianyonghudexiaofeishenghuoxiguanlaikan，zhonglaonianyidonghulianwangwangminzengsuyuangaoyuquantiwangmin。zhinengshoujidepujihehulianwangdehonglizongshixianfenfajizuoweizhongliudizhude80hou，90hou，erhoucaikaishishentouzhonglaonian。yinci，xianzaicaishizhonglaonianhulianwangwangminzengsudechengzhangqi。

duiyuduanshipinlaishuo，zheijiurangzhonglaonianshichangbiande“youren”qilai。chuleshipinhao，douyinhekuaishouzaojiukaishizaizhonglaonianshichangjinxingbuju。

kuaishouzuixianxingdong。kuaishoushequzhong，benshenjiuyunhanzhegengduozhenshi、yesheng、jiediqidezhonglaonianwanghongheneirong，liruyoumingde“benliangdashu”，benlaizhishishandongdeyiweinongmin，yinqizaitianjianditouwujuwushudegaogeerzouhong，fensiliangjin2000wan，zhibojianpingjunshujuyegaoda1wanren。jinguanzheigeshujuzaitoubukolbusuanchuse，danhenianqingrendexiaofeixiguanbutong，zhonglaonianyonghuwangwangzhenduiyigekoljuyoujiaoqiangdezhanxing，shifouweizuitoubudekolbingbushitamenpingpanzhubodeyinsu。

zaineibuyunyingce，kuaishoujiaqianglegeleishihezhonglaonianchuizhilingyudechuangzuoneirongdejianshe，youqishijiankangyangsheng、shufa、guangchangwu、minjianleqidengleimu，shidezhonglaonianyonghuzaikuaishou“youdekan”，yeyougengduoneirongqu“tuijianjibierenkan”。

zaizhanjuzhonglaonianyonghudejinchengzhong，douyinyezhujianfali。2020nianchunwandaiyanheqianghongbaozhanlvebangzhudouyinzhanjuleyibufenzhonglaonianshichang，daiyangengshirangdouyindezhimingdutisheng，youqishishentoudaolegenggaodenianlingduan。

shishishang，xiangbikuaishou，douyinshequshihezhonglaonianyonghudechuangzuoneirongxiangduiboruo，nengkandaodeshi，douyindecelveshiqianghuaduidifangfengsuwenhualeineirongdefuchiyuyunying。“feiyi”hehuoren、yishuchuangzuozhejihua，guliminjianchuangzuozhe、shouyirenchuanbo“zhongguogushi”……geleizhishileizhutizaizhonglaonianyonghuquntizhongdoushouhuolebucuodeliulianghekoubei。

yuelaiyueduoshihezhonglaoniandeduanshipinneirongchuxian

chuangzuoneirongdefangxiangdiaozhengshizhanlvebujudeyigefangmian，tuichuduobanbendeyingyongchengxuzeshilingyizhong“qizhao”。douyinjisubanhekuaishoujisubanxiangjiaoyuqipinpaideqijianchanpin，zhuda“wangzhuan”，hexinmubiaojiushixiachenshichanghekongxianshijianjiaoduodezhonglaonianyonghu。

hedouyinxiangbi，kuaishouzaizhonglaonianshichangzhengduozhanjuyouxiantiandeyoushi。paokaimubiaoshichangeryan，kuaishoushequneironggengtiejinzhonglaonianyonghudexiguanyuxuqiu，yincigengrongyichuxiantoubudefuyoudaibiaoxingdekol。douyinzhengtideyonghuhuaxiangpiannianqinghua，qineirongyeyixinying，qingkuaiweizhu。yinci，jinnianlaidouyinduiqineirongdezhanbidouyoudiaozheng，wuyishizaishiyingzhonglaonianshichangdexuqiu。

budebuchengren，suizhelaolinghuadeshenru，zhonglaonianyonghudezhanbizhihuizhunianshangzhang，yingyongchengxushifoufuhezhonglaonianyonghudexuqiu，wangwangjuedingleqi“zhangdu”erbushi“redu”。

youqishigongnengleisideduanshipinchanpin，ruhejiangdiyonghuzhongfulv，tigaoyonghuzhanxing，shiwufabikaidemingti。

jinjinzhuazhuzhonglaonianshichanghuoxushigehaobanfa，zhonglaonianyonghuduiyuyingyongchengxuwangwangjuyoujiaogaodezhongchengdu，zheishiwuhuabamendeduanshipinshichangsuoxuyaodeyonghuleixing。

2020nianchunjieguohou，kuaishou40suiyishangdezhonglaonianyonghudeguimodadaole10.3%。2020nian3yuedouyinxinanzhuangyonghuzhong，46suiyishangzhanbigaoda14.5%。

sheiyebufushu。

“三家分晋？”

weixinganzaifengkouguohouzuoqishipinhao，duizhonglaonianshichangdexinxinyidingshiyigeyinsu。

zaiguoneiyingyongchengxuzhong，weixinshipujiduzuigaodeyikuan，youqishizhenduizhonglaonianyonghu。xiangbiqitayingyongchengxu，weixinyijingyongyouleshumuxiangdangkeguandezhonglaonianyonghuqun。

congshiyongxiguanlaikan，zhonglaonianyonghujihuchengweiduanshipin“tiansheng”deshichang。weixinnenggouxiyinzhonglaonianyonghudebenzhiyuanyinshiqi“yuyintonghua”he“yuyinliuyan”degongneng，yunianqingrentuwenweizhudeshiyongxiguandaxiangjingting。buxiguanyutuwendezhonglaonian，tongyangduiduanshipinyougengdadepianai。“renwumanping，shengyinda”，zheirangduanshipinhendachengdushangmanzulezhonglaonianyonghuyuledexuqiu。

xiangbidouyinkuaishou“naitoule”desuanfatuijianfangshi，shipinhaodedianzanfenxiangcongchanpinluojidicenggengfuhezhonglaonianyonghudesuqiu。dangkandaoheshide，xiaozhongdechuizhisaidaoneirong，dianzanhefenxiangshizhonglaonianyonghudediyifanying，erqichuanbodeduixiangyouqiaqiashigaisaidaodeqianzaiyonghu。

tonglingrenzhizhong，wulunshigongzhonghao，xiaochengxu，huozheshixianzaideshipinhao，shejiaoliebiandoushiqizhuliudefangshi。yuzinvdegoutongzhong，shipinhaodedianzanheliulanyeshixiandaijiatingguanxigoutongdeyizhongfangshi。duanshipin+shejiaoliebian，zheirangzhonglaonianyonghuzai“wanzhuan”shipinhaofangmianjifutianfu。

biru，yetingliuxiaodiyicidaihuozhibojiuhuodelejiwanrendeliuliang，qineirongyirenshengganwuweizhu，daihuodeneirongyeshipingchangdejiajuyongpin。erzaineirongliuliangzhong，zhonglaonianyonghujiushitademubiaokequn。shoucizhibozhong3fenzhongpo2wyonghu，zheigechengjijiushizhonglaonianyonghuzaishipinhaoshilidetixian。

yetingliuxiao

danneirongyoushishizhongbushishipinhaodezuizhangban。

douyin、kuaishou、shipinhaodatongzhonglaonianshichangdefangshigeyouqianqiu。wulunshichengshidexiachen，haishinianlingdexiachen，duanshipin“yusanjia”douyoujieranbutongdetuijinfangshi。kuaishouzuoweizuizaoqijiadeduanshipinpingtai，shizhongyineirongzuoweizhuda，zaituijinxiachenshichangdeguochengzhongrengranbaochizhezheizhongyoushi。

pingtaidediaoxingbujinfuhesansixianchengshidexuqiu，yefuhezhonglaonianyonghudexiguan，zheijiurangkuaishoubenshenjiuzaizhonglaonianyonghuquntizhongjuyoulingxianyoushi。douyinzaineirongfangmianyoushihennanlakai，zetongguoqiangzhenduideyunying，laizuidachengdudexiyinzhonglaonianyonghu。

liruzhiqianjubande“guangchangwudasai”zhutidehuodong，jiushijianzhizhonglaonianqunti，zhizaixiyinzhonglaonianyonghudeguanzhu。

shipinhaoxianjieduanchuangzuoneirongxiangduiboruo，yonghudeladonghaishiyituoweixinshengtaibenshen。shejiaohefenxiangdemoshihenshouzhonglaonianyonghudeqinglai，zheiyeshiweixinzhisuoyishouhuanyingdeyuanyin。shipinhaoqiaqiadouyanxulezheizhongyoushi，zaiyinliujizhihefenfaxingshishangyouzhedetianduhoudeyoushi。

weilai，sanjiazaituijinzhonglaonianshichangdedaolushangdagailvhaishihui“yangzhangbiduan”，zaizhonglaonianshichangdeduanshipinsaidaoshanggezi“kaihua”。zaizhonglaonianshichang，jiujingnazhongfangshihuokexiaoguozuiweixianzhu，rengranshiweijiezhimi。

兵家必争之地

zhonglaonianshichangdezhengduo，yebushi2020niande“xinhuati”。

zaozai2010nian，congqqweixinzhizhengshi，zhonglaonianshichangdepolijiukejianyiban。qqdelishiyaobiweixinjiuyuandeduo，zhuisudaohulianwanghaiweiwanquanpujide1999nian。erweixintuichushi，qixuduogongnengdouyuqqxiangzhonghe，qibenzhihaishiyige“shishitongxunruanjian”。raner，weixinhoulaizhejushang，juguji，jiezhi2020nian，weixindagaiyou12yizuoyoudeyonghu。

2011nianweixinshangjiashi，zuishouzhuipengdejiushitajianjiedejiemian。zheiduiyudangshibutaishanzhangzhinengjidezhonglaonianyonghueryan，jianzhijiushishiyongtiyandefuyin。xiangbineigeshihoudeweixin，qqjiuxiandefuzadeduo，shenzhilianjieleqqkongjian，qqchongwuheqqduokuanyouxi。

danshishishang，zhonglaonianyonghudejueqibujinjinshizaiyingyongchengxushichang，gedaxiaofeishichangdouzaishouzhonglaonianyonghudexiaofeixiguanyingxiang。xiangbiqitayonghu，zhonglaonianyonghuzaishejidaozhichudechanpinshang，“dijia”he“xingjiabi”yongyuanshiraobuguodemingci。

jingzhengjiliedeshoujishichang，zainianqingrendeyanzhonghuoxushihuaweihepingguodeboyi，erzaizhonglaonianyonghuqun，oppohevivocaishizhenzhengde“zhuliu”。2020niangongkaishujubiaoming，zaishoujishichangoppohevivodeshizhanlvfenbieweiliedisanhedisi。chulexiachenshichangdejuli，zhonglaonianyonghudezhanbiyeshibukehuoquedeyinsuzhiyi。

2020nianshujuxianshi，hulianwang46suiyishangdeyuehuoyueyonghuwei1.53yi，erzhongguo50suiyishangrenkouchaoguo4yi。zhonglaonianquntizhong，haiyou2-3yinengchengweiduanshipinshichangdeqianzaiyonghu。

bingqie，congjinnianzhonglaonianyonghudexiaofeishenghuoxiguanlaikan，zhonglaonianyidonghulianwangwangminzengsuyuangaoyuquantiwangmin。zhinengshoujidepujihehulianwangdehonglizongshixianfenfajizuoweizhongliudizhude80hou，90hou，erhoucaikaishishentouzhonglaonian。rujinqiafengzhonglaonianhulianwangwangminzengsudechengzhangqi。

duanshipinshichangyeposhouzheibozhonglaonianyonghuzhifengdeboji。jinnianlai，yinianqinghuadeyonghuweichanpintesededouyinyebudebuweizhonglaonianyonghuzhexiang。tongyangdeyoulvyechuxianzailekuaishou，jinguanzaixiachenshichangyoulebucuodechengji，ruhexiyinxiachenshichangdegaolingyonghuyongyuanhaishiraobuguodenanti。

buguo，duanshipinshichangqinglaizhonglaonianliliang，bujinjinshiyinwei“youren”deqianliyonghu。

rujin，duanshipindefazhanqushiyijingzhubuyuzhibodianshangxiangronghe，bijingxiangbiqitabianxianfangshi，dianshanglingshoushiduanshipinjiezuizhijieqielirunzuifenghoudebianxianqudao。nianqingyidaiqinglai“zhibodaihuo”huoxuduoduoshaoshaoyouxie“fensixiaoying”，danshizuoweidianshigouwudezhongshiyonghu，zhonglaonianyonghuruguoshezu“zhibodaihuo”，zegengxiangshigouwuxiguandeqianyi。dianshangzhengtidejiagexiangbishitilingshouyijiujuyouyidingdeyoushi，zheiyeshiweishenmeboliduoxiaodezhibogouwuduiyuzhonglaonianrengengjuyouxiyinli。

peiyangzhonglaonianyonghudeduanshipinxiguan，jiuyouhendajilvnengrangzhibodianshangzheigelingyuxiyindaozheixieyonghu。gengzhongyaodeshi，jibianshiliuliangbianxiandeguochengzhong，zhonglaoniandexiaofeilizaojiuburongxiaoqu。

2015nianwanghou，qianxiyidaidexiaofeixiguanchengweiyonghuyanjiudezhulijun，shichangsuobingchidejinkeyulvjiushitiaowangweilai，zhuazhuweilaiqiangjingxiaofeilidexiaofeiqushi。wunianguoqule，zaiqianxiyidaibaoshou“neijuan”he996yalicuicandedangxia，zhonglaonianyonghudexiaofeiliquechixuzengzhang，chengweihulianwangyonghuxiaofeide“xinshengliliang”。

nianqingrenjieshouxinshiwudenengligengqiang，zhonglaonianyonghudeshenghuoxiaofeixiguanquyuguhua。zheiyeyiweizhe，nianqingyonghudeyonghuzhanxingjiaoruo，danzhonglaonianyonghuwangwangyouzhejiaoqiangdeyonghuzhanxing，bingqie，zaiguhuashiyongxiguanhou，zhonglaonianyonghuwangwangxiaofeinengligengqiang。

“taneitiantileyigeshuihu，nazheoppodeshoujihuilai。wotouyicijiandaotanazheyidiexianjinquzijimaizhinengshouji。”

dangtiqiwaipozijimaileyibuopposhoujideshihou，alinshizhenjingde。waipobenshenyongdeshizhiqiantahuanxiadeiphone6s，tagaosuwaipozheishishijieshangzuiyouxiudeyidongtongxunshebeizhiyi。raner，iphonedejijianhuajiemianrangwaiposhichangxianrubuzhidaozenmehuidaozhujiemiandegangazhong，qizaogaodedianbanyerangwaipolianliantucao。

“neitianquhecha，yigelaotaitaituijiande。zuijinwokanshipinhaoyeyourendianzanzheigexinkuan，kanlekanguanggaojuedehaibucuo。zuizhongyaodeshi，shangciwenle，neigewangdianhaisongshuihu。”dangbeiwenqiweishenmemaixinshoujishi，alindewaipozheiyangshuodao。

社交推荐，获客成本低。

zheijiushizhonglaoniandianxingdeyonghuhuaxiang，huoxuyeshizuishouduanshipinpingtaiqinglaideyonghuhuaxiang。

xiangguan：

潍坊医学院附属医院眼科中心破解基层百姓看病难 近日，由国家卫生健康委医政医管局、人民网·人民健康主办的“2020中国医院院长改善医疗服务论坛”在京举办。潍坊医学院附属医院副院长、眼科中心主任邓爱军在现场访谈中表示，在“大健康”理念引领下，近年来，潍坊医学院附属医院眼科中心充分发挥医教研优势，不断深化内涵发展、探索发展路径，找发展、谋大略、绘未来，探索综合医院框架下优势专科高品质发展的地方经验，让老百姓享受到更好的医疗服务，为“健康山东”“健康中国”建设作出贡献。 邓爱军介绍，虽然医院发展壮大了，但地区医疗资源不平衡的现象非常明显，尤其是基层百姓看病难的问题并没有得到很好的..

“华熙生物研究院”正式上线 22日，玻尿酸企业华熙生物（688363.SH）在主题为“科技与共”的线上发布会上，上线了旗下科技品牌“华熙生物研究院”。 据华熙生物相关负责人介绍，“华熙生物研究院”是依托华熙生物在基础研究与应用基础研究（“两个研究”）领域的研发实力和成果积累，通过汇聚各界智慧，实行开放合作、兼收并蓄，形成生物科技集合智库平台。“华熙生物研究院”将围绕公司原料、配方、工艺、数据、商标、服务等多维度，打造“华熙inside”授权生态，向产业链上下游合作伙伴进行赋能，共同推进生物科技行业及大健康领域的向上、健康、可持续发展。 据华熙生物相关负责人介绍，..

医鹿上线“全国核酸检测地图” 1月22日，阿里健康在医鹿APP上线“全国核酸检测地图”，为全国各地用户提供附近核酸检测机构查询及预约、上门核酸检测预约、核酸检测报告查询、返乡政策查询等一揽子服务。 阿里健康相关负责人介绍，用户打开医鹿APP，在华宇平台登陆点击“核酸检测”图标或搜索关键词“核酸检测”，便可进入专题页面，选择不同类型的服务。 “全国核酸检测地图”收录了经过官方认证的全国数千家核酸检测机构，用户在地图上可以直观地找到离自己最近的核酸检测机构及相关信息，部分机构还支持电话或在线预约。此外，如果用户不方便出行，还可以一键预约上门核酸检测服务。检测后，用户即可在..